The construction for 3sixteen NY had just begun when the pandemic hit NYC and retail stores were required to close their doors. The owners stayed committed to opening a store that honored the brand's NYC roots.

Contrasting with 3sixteen's LA flagship which has large, expansive windows, 3sixteen's NY location posed a challenge with its limited natural lighting. It was important that we use retail lighting design to keep the mood bright and warm all the way to the back of the store.

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Studio Meadows' design for the store's back wall acted as a dramatic focal point to draw in customers. We emphasized this design element with layered lighting to highlight this important design feature.