3Sixteen
CONSTRUCTION FOR THE 3SIXTEEN’S FIRST RETAIL LOCATION IN NYC HAD JUST BEGUN WHEN THE PANDEMIC HIT AND RETAIL STORES CLOSED THEIR DOORS. HOWEVER, THE OWNERS STAYED COMMITTED TO OPENING A STORE THAT HONORED THE BRAND'S NYC ROOTS.
scope
Retail Architectural Lighting Design
Where
NYC
partners
Interior Designer: Studio Meadow
Awards/Press
IN CONTRAST TO 3SIXTEEN’S BRIGHT LA FLAGSHIP, THE INTERIORS WERE LIMITED BY ACCESS TO NATURAL LIGHT. TO ADDRESS THIS IN THE DESIGN, WE EMPHASIZED BRIGHT AND WARM LIGHTING THROUGHOUT THE STORE. WE CRAFTED THE LAYERED LIGHTING SCHEME TO CREATE A RADIANT MOOD THAT EXTENDS SEAMLESSLY THROUGHOUT THE STORE.
THE BACK WALL, ACTING AS A CAPTIVATING FOCAL POINT, IS ACCENTUATED BY SOFT LIGHTING, DRAWING CUSTOMERS INTO THE SPACE AND SHOWCASING THE BRAND’S RETAIL DISPLAYS.
